Most Recent Projects

PR & Communications

I spearheaded a holistic public relations program focused on increasing the company's visibility and strengthening its brand presence. By writing and distributing press releases, I successfully generated a 156% increase in organic media mentions, with an average of over 26 mentions annually. My approach included targeting relevant media outlets, building relationships with journalists, and ensuring that the messaging was aligned with the company's goals. This effort not only amplified the company’s media coverage but also enhanced its reputation in the industry, driving greater awareness and engagement with key audiences.

Social Media

I developed and implemented a comprehensive social media strategy across LinkedIn, Twitter, and Reddit, resulting in overall increasing in engagement by 92%, and 112% follower growth, significantly enhancing the company's visibility and audience interaction. As part of this initiative, I created and distributed a monthly LinkedIn newsletter, with one-third of followers subscribing.

Project and Product Marketing

Directed a cross-functional integration program, serving as project manager for the development and go-to-market strategy of nine external integration partners. My role involved ensuring seamless collaboration between teams, aligning product marketing efforts, and managing communications, PR, and branding initiatives. Through effective coordination and leadership, I drove the successful execution of the integrations, enhancing the company's product offerings and strengthening partner relationships. This project showcased my skills in project management, product marketing, communication strategies, and social media execution.

Click here to visit my full writing portfolio. Includes examples of blogs, ebooks/whitepapers, infographics, and press releases.